Lori Senecal, one of the high ranking CP+B’s staff, will step down before the year ends. She is in charge of the advertising agency’s global growth and expansion through the coordination of the ten international offices owned by the firm. Senecal became the first Global CEO of CP+B in 2015. Chuck Porter confirms that he head hunted Lori Senecal because of her “management genius” and organizational strengths. Two years later, Porter is pleased to announce that Senecal revamped CP+B and the agency is presently as nimble and as flexible as an entrepreneurial startup.
Although CP+B has achieved a lot under Senecal’s stewardship as the Global CEO, the agency’s landing of American Airlines in 2015 is thought to be the most significant achievement. CP+B snatched the American Airlines account from TM advertising, an organization that had worked with the airline for over 25 years. CP+B was one of the Advertising Age’s 2017’s “Creativity Innovators of the Year.” She is also credited with establishing an efficient management structure and a modern communication system responsible for the agency’s rapid communication.
Last year, Ideamensch recognized Senecal among the four “Agency Executives to Watch.” Senecal is not new to such recognition; she has appeared twice among AdWeek’s “Power 100 List” which recognizes top leaders in media, marketing, and tech. Fast Company named Senecal among the “Most Creative People in Business in 2017.”
On GC Report, Senecal stressed that she decided to resign and exit the ads business wilfully. Porter confirms Senecal’s statement by stating that she had established functional structures within the company; something she was hired to do, and therefore she is at liberty to leave the company. Senecal further alludes to the fact she planned her exit plan with Porter immediately she became part of the group.
Prior to joining CP+B, Senecal served as the president and CEO of MDC Partners Network. She didn’t quit the role even as she served as the Global CEO of CP+B. Perhaps the most notable achievement of Senecal occurred while she served as Global Chairman and CEO of KBS. She tripled the workforce of the agency in addition to expanding its operations to the international market. She appeared at the 3% conference on YouTube that recognizes women in leadership where she encouraged creativity to solve some of the challenges experienced in the industry.