Fabletics is an online retailer subscription website that offers its customers a wide range of accessories and women sportswear. The unique and distinctive feature of Fabletics is that it allows its customer an option of custom based apparel. This means now the customer has the option of selecting any type of design, shape, and size to their apparel. You also have the option of personalizing your outfits according to your requirement of lifestyle and fashion preferences on wikipedia.org. Fabletics create clothing that inspires others to stay active by various means including working in a studio or looking after kids. The company embraces others beyond clothing; they are trying to develop a community of people who live their passion every day.
It is founded by Kate Hudson, Don Ressler, and Adam Goldenberg and officially launched their services on October 1, 2013. Fabletics is a subsidiary of JustFab Inc. They started this company when they realized a huge gap in the marketplace of active wear. Although there were excessive luxuries brands offering different types of products but none of them offered great high-quality gear at an affordable price. The company achieved high success and fame in just short span time of three years with its unique approach to business. It’s a new way to approach the garment and clothing industry and so far it has been working tremendously well for Fabletics. Its marketing tactics are something to be applauded due to the hard work and commitment shown by Kate Hudson. A renowned model and an actress, who is also the founder of Fabletics have shown great enthusiasm and commitment in making Fabletics a huge success. Her active life and a strong will to affect others around her enabled her to co-found Fabletics. Her passion and commitment to motivate others to a healthy lifestyle are one of the key aspects in making Fabletics achieve great financial success in just a short span of three years.
January 2015 marked a great day of success in their history as they shipped over one million orders up to this date. They also announced a new brand of active men wear and made it available on their website. Fabletics offers services internationally in many countries including Australia, England, Spain, Netherlands and Canada.