Dan Bethelmy rada was born in Venezuela but spent his early childhood in the United States of America then later moved to Paris, France. Moving around from country to country helped him learn a lot of things. One of his greatest lessons was that there is not a standard in the universe that can either quantify or qualify beauty.
In his teenage, he participated in a study abroad program, AFS-USA, that offered creative and learning programs. Participating in this program opened up him up to the possibilities of global relations for business. The program made him realize that the industry can invent careers after which he studied international business at the Sorbonne University in Paris.
Dan Bethelmy Rada joined L’Oreal in 2002 after studying for MBA from ESSEC Business school. His first year in the L’Oreal, he was assigned to the post of Product Manager for LaScad. LaScad, owned by L’Oreal, is a cosmetics distribution firm that stores a variety of different beauty products.
His passion since childhood was photography. In his words, photography is an avenue to reaching every person which has the ability to allow one to communicate to a larger audience. He says that this is a powerful approach to communicate any message. His inspiration comes from the photographs and art exhibition, and people in places. Photography helps him to communicate and bring about ideas which give creativity to the photographs.
The trend of marketing photography, Dan Bethelmy Rada, continues to use social media as strategy. According to him, social media platforms employ new ways for growth for both companies and consumers of the industry through which they benefit mutually from the brilliant capabilities.
Dan Bethelmy Rada is also a part of OUT, L’Oreal, an organization that honors the LBGTQ+ community. He collaborated with OUT on Gay Pride initiatives. He attended a L’Oreal seminar in Harvard Kennedy School where he spoke of diversity and inclusion. L’Oreal has helped him pursue rewarding charitable initiatives. He worked closely with the International Rescue Committee in refugee missions that diversify education and opportunities in the beauty industry for refugees working with the program around the globe.