The world’s largest, family-run, independent cognac houses, Camus Cognac has expanded its partnership with JD.com, China’s largest retailer.
JD.com will work with the company to release exclusives brands based on consumer taste in the Chinese market. In short, the deal will have Camus making its fine cognac, and JD.com will handle marketing and advertising and sales in the Chines markets.
JD.com’s analysis of the Chinese market found that many consumers are affluent, young, and curious about novel products. To sell to this market, Camus has launched a Cognac VSOP on JD.com. This new spirit features a rich flavor profile, and the advertisers are gearing toward younger consumers who like to try new and different tastes.
The new partnership between JD.com and Camus Cognac arrives as the high demand for quality spirits continues to rise in China, and the high quality of Camus’ product continues to improve. The industry expects the number of imported spirits in China to grow by 20% in the next four years, rising from 4.4 million in 2018 to over 5.3 million by 2022.
To show this point, China surpassed Singapore in 2018 for the first time by consuming over 255 million bottles of cognac. Passing Singapore makes China second behind the US in consumption. See Related Link for additional information.
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