Marketing Strategies according to Steve Lesnard

Online business owners have the advantage of marketing their products, thanks to the digital era. Steve Lesnard advises that they have to be strategic so that they can scale to greater heights. Hence, marketing campaigns should place customers’ needs and expectations at the focal point. The activity should also outline what the client can benefit and how exactly they can do that. In other words, your message should reach them clearly so that you can receive a positive response. To optimize on social media platforms, you have to employ two significant methods that produce fantastic results.

The first principle by Steve Lesnard is by instituting the product precisely with a fascinating line. You can simplify everything by being creative and relevant to customers’ requirements. Hence, it should draw attention from the audience who intend to buy the items. Typically, it should emulate the iPod campaign that went by the line of “10kg songs in your pocket.” It exudes a lot of innovation and appeals to all buyers across the world. If you can get an ideal way to communicate the content and attractively, you will have won the marketing race.

Additionally, Steve Lesnard has profound insights about using top-notch videos to explain the product’s benefit to the customer. It will catch the eyes and ears of every user who sees the advertisement. The key segments that have to appear in the presentation include the uses, what it does and also how it can fit or look like if it is clothing. You can also add in some customer testimonials that will back up your statements. The storyline, as described by Steve, will be real and tangible. In short, it brings your brand to life when you use superb images as well.

Subsequently, marketing is effortless if you have some hacks at your fingertips. Now that you are aware of your niche, you can utilize technology by impressing customers. Thus, before you post the product description, have in mind that it has to be notable and outstanding. The message should be innovative so that it can reach many people online. Plus, those who make your line famous are vital for your business success.

A Brief Look at Ara Chackerian- A Voice for Sustainability and Health

Ara Chackerian is an entrepreneur and philanthropist, famous for his efforts in healthcare technologies and sustainability. He has co-founded several companies which have integrated modern technology to deliver better and affordable services to patients.

For instance, PipelineRx is famous for using ‘telepharmacy,’ which is essentially a telephone-based pharmacy service. The company provides staff to hospitals for the provision of efficient pharmacy services while operating on the principle of telemedicine. PipelineRx ensures that hospitals can access pharmacy services when on-demand and reduce them when demand decreases. This balance between demand and supply is significant in reducing hospital costs. He also co-founded BMS Diagnostics where he served as CEO for six years.

Besides founding these companies, Ara Chackerian is also vocal about his knowledge of mental health issues and global sustainability. In one of his medium posts, Mr. Chackerian highlights the rising mental health issues among tech entrepreneurs. One of the companies he co-founded, TMS Health Solutions, is at the forefront of creating better solutions for mental health problems. The company is famous for performing Transcranial Magnetic Stimulation for mood control. The procedure will hopefully gain traction over the years since it is noninvasive and has fewer side effects than typical medication.

Ara is currently a Managing Director at ASC Capital Holdings. The company invests in healthcare startups that introduce revolutionary ideas to the healthcare industry. Given his vast experience in the healthcare industry, Mr. Chackerian is ready to change the U.S health sector. His focus on the link between technology and health is crucial in the innovation of more efficient solutions.

Mr. Chackerian sits on several boards and manages several businesses. Besides working as an angel investor at ASC, Ara Chackerian is a board member at Mint Medical Education, TMS Health Solutions, Juma Ventures, Pipeline Healthcare, among others. Ara Chackerian is a product of Florida State where he graduated with a B.S. in Marketing.

Five Facts About Fortress Investment Group Co Founder Wes Edens

Wes Edens is an entrepreneur in the financial services industry. He is the co founder and the chairman of the leading investment management firm Fortress Investment Group. For two decades, he has established the firm as one of the most successful in the financial sector. Along with a successful career as an entrepreneur, Wes Edens is also involved in professional sports. He is the current co owner of both the NBA’s Milwaukee Bucks and a team in the English Premier Soccer League.

When Wes Edens began his career, he worked in the financial services sector as an entry level professional. After the first few years of his career, he joined Lehman Brothers in 1987. After joining the firm, Wes would become a partner and a managing director. This position allowed him to develop his leadership skills as well as his expertise in the financial sector. He left the firm in 1993 and became a member of BlackRock Financial Management. Read this article of Wes Edens at Wall Street Journal.

In 1998, Wes Edens decided to start up his own company after working at BlackRock Financial Management. He co founded the firm with a couple of other finance professionals who he worked with in the past. With these other financial professionals, Wes was able to begin building his firm and making it into one of the top alternative asset management firms in the entire world.

During the past few years, Wes Edens has gotten involved in professional sports. One of the teams he has acquired is the Milwaukee Bucks of the National Basketball Association. Under his leadership, the team has become one of the elite in the Eastern Conference. It is led by a couple of star players who have become among the league’s best. Edens purchased the team for $550 million.

Wes has a very high income according to industry insiders. Edens makes a salary of approximately $54 million. This salary has allowed him to accumulate a vast fortune. By having an income of $54 million, Edens has been able to become a billionaire.

Edens has family who are big fans of the NBA. His daughter Mallory is currently a fan of the New York Knicks. As a Knick fan, Mallory is looking to one day own the team. By becoming the owner of the New York Knicks, Mallory will be able to make history by becoming the NBA’s first ever female owner. Source:

Vijay Eswaran – Take his Advice for Being a Successful Businessman

Vijay Eswaran has established himself as one of the most successful businessmen in the world today and has the net worth of more than $500 million as estimated by Forbes. The success he has achieved in the field of MLM is unprecedented in the history of the network marketing sector and has transformed the lives of millions of people who are associated with the company as its consumers and agents. The QI Group, which Vijay Eswaran founded in the year 1998, has become a leading name in the MLM industry worldwide and employs thousands of agents from different countries to promote and sell their products.

With time, Vijay Eswaran has been able to diversify the business interests of QI Group as well as expand its horizon to many different emerging counties in South Asia, South Africa, and Middle-East. If you are looking to switch your career and live a life of financial independence, becoming a distributor for QI group can be life-changing. The best thing about becoming one of the agents at QI Group is that the company offers training and tools needed to be successful. Vijay Eswaran knows well the struggles that people have to initially go when starting an MLM business and thus, provides comprehensive training that would equip them with the practical knowledge and expertise to excel and grow.

Vijay Eswaran has also written several books over the past few years, which have gone on to become highly popular. In his book Two Minutes from the Abyss, he mentions how the entrepreneurs and young businessmen should let go off their ego in order to excel and grow. It would help in looking at things from a different perspective and allowing other members of the team/company to contribute constructively to the success of the business. They should be open to new experiences and learn from their mistakes. Read more about Vijay Eswaran:

Zeco Auriemo

Zeco Auriemo – Running A Property Development Business

Zeco Auriemo is a highly reliable and experienced property developer and one of the top real estate professionals and is well known in Brazil.

Zeco Auriemo is CEO and Chairman of JHSF – a well-known property development company that specializes in high-end commercial and residential properties. Based in Brazil, this astounding real estate company has completed many upscale properties over the last several decades and is considered a leader in the industry.

Real estate is an amazing way to achieve financial independence or even create vast fortunes. Countless individuals have amassed huge fortunes in this lucrative industry. There are many profitable opportunities in the real estate field. Any person who is willing to work hard and apply proven strategies and techniques can achieve tremendous success in real estate development.

Building a successful property development business requires experience, relationships,

time, and persistence. Zeco Auriemo has been in this business for many years and as an experienced property developer, he is familiar with all relevant issues regarding government building codes, accounting for hidden costs and working with contractors and builders.

Zeco Auriemo works closely with his team and aims to obtain the best possible outcome. The team at JHSF is highly knowledgeable and has many years of experience in property development. Zeco Auriemo is good at motivating and encouraging people to keep moving towards their goal and is well respected by his peers and clients. He is passionate about property development and takes the time to help others.

Companies, entrepreneurs and investors turn to Zeco Auriemo for reliable expert guidance and advice on property development and real estate investments. It is always a good idea to get help expert assistance from a professional like Zeco Auriemo. He has a great reputation in the real estate arena.

Under Armour Philanthropy

Under Armour founder and chairman Kevin Plank was born in Maryland, played college football in Maryland where he concepted the idea for Under Armour and has since gone on to become a billionaire who’s philanthropy has greatly impacted his community. Plank has spent much of the last few years with his hand in several business endeavors such as Plank industries, which consists of a real estate firm, a land developing company, a whiskey distillery and beautification projects throughout the state. Plank’s father was a prominent land developer in Kensington, Maryland where he grew up and it seems like Kevin has followed in his father’s footsteps as he has worked with his companies to revamp popular Baltimore attractions and activities such as the water taxi program and renovations to sites like the Pendry Hotel.

Plank’s philanthropy has involved donating millions to Maryland schools, creating and funding summer jobs for disadvantaged youth in Baltimore’s rougher neighborhoods and donating to create community centers. In addition to being the chairman of Under Armour, Kevin Plank also sits on the board of several committees, including the Greater Baltimore Committee which serves to beautify and rejuvenate the Baltimore area. Plank sits on the Board of Trustees at UMD, where his Under Armour story began. In 2015, Plank pledged $16 million to St. John’s College High School in D.C. which went toward funding athletics, academics and young entrepreneur programs. Growing up Roman Catholic and having attended Catholic School for many of his formative years, Plank donated one million dollars to the Archdiocese of Baltimore so more children could go to Catholic School.

Plank has stayed close to his roots as he lives with his wife and two children in a suburb just a few miles north of Baltimore. A fixture of the local community and sports community abroad. Read more about Kevin Plank:

Carsten Thiel Reveals His Approach To Marketing A Weight-Loss Product

Carsten Thiel is a C-level executive in the biotechnology sector. He is the president of EUSA Pharma’s European operations. This company is developing treatments for rare diseases. He is the former chief executive officer of Abeona Therapeutics. He has also been an executive at Alexion Pharmaceuticals and Amgen. He has a Ph.D. in molecular biology he earned in 1992 at the Max-Planck Institut Gottingen.

Throughout his career, he has launched and marketed several high-profile drug treatments. Carsten Thiel says that collaborating with others is crucial to his success. He has led teams of employees and researchers with each person having their particular role to play. He leads by asking a lot of questions and always keeping an inquisitive mind. He has said that he’d rather ask questions throughout the process of marketing a new drug rather than be surprised at the end with information that wasn’t uncovered.

A product he marketed early in his career was Xenical. This is a weight-loss drug. Carsten Thiel says that his research into weight loss showed him that not everyone who takes these types of products is committed to living a healthy lifestyle. They end up blaming the drug for their inability to lose weight rather than their diet and exercise habits.

To successfully market this drug and avoid pitfalls like, this, Carsten Thiel targeted medical professionals and a particular type of person that would take Xenical. This led to a slower entry to market but he feels it was the best choice. Over time this approach proved successful because the slow rollout of Xenical led to great word of mouth. If he had rushed this product to market and made lofty claims he would have damaged the reputation of his company and himself in the process.

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Investing with TJ Maloney and Lincolnshire Management

TJ Maloney is the CEO of Lincolnshire Management. Lincolnshire Management is a private equity firm with headquarters in New York City and with three regional offices. The firm was founded in 1986 by businessmen Frank Wright and Steven Kumble. Over the last 26 years the firm has invested in over 70 acquisitions. TJ Maloney joined Lincolnshire Management in 1993 and became the firm’s President in 1998. Throughout the years, the company has raised nearly $1.7 billion dollars in equity funds.

 TJ Maloney had previous experience in merger, acquisition and securities before working with Lincolnshire Management. He also worked with his family’s business which involved engineering, manufacturing and sales. Graduating from Fordham’s School of Law with a JD gave him the experiences he needed to succeed. With such success and dedication, those experiences also has given him opportunities to elevate with the firm. TJ Maloney was so grateful for the lessons and experiences that he learned from the law school, that he and wife Nancy Maloney gave a $5 million dollar gift to the school to open up the TJ and Nancy Maloney Library. In 2007 Maloney received the Richard J. Bennett Memorial Award. The award was presented by the school.

The inspiration to endow on opening up a library comes about because of the love Maloney has for reading. He and Nancy both enjoy the habit. In recent news, the firm has expanded its company’s board with four new members. One reason for the hires is to invest in growing market companies. With different ideas and aspects, each new member brings something extremely valuable to the table. Lincolnshire Management has really been successful in investing in many industries. Lincolnshire Management was ranked as the 5th top performing equity firm in the industry. Both TJ Maloney and the firm are continuing to be great investing partners.


The OSI Group and Success

Success, this one word is something that drives millions of people every day. If you ask a college student why he/she is willing to work a full-time job and still take twelve credit hours a semester knowing that sleep and things such as hanging out with friends will have to be sacrificed the answer most likely will relate to success.

The OSI Group knows about success and the hard work that it takes to get to where one is seeking to go. The OSI Group has been around for more than 50 years and has been able to stick around because of key leadership.

Success can have different meanings to different people and entities such as the OSI Group.

The OSI Group and its definition of success can be having departments and staying at a specific location to raise them while an individual person’s definition is working, having a career and progressing up the career ladder to get to a specific title/role in a company.

Regardless of what your definition of success is there are steps to take to get there. Being on time is one of the simplest things to do to be successful. This is because when you are late you are essentially saying that you are fine with having people wait on you which is not good especially if this is the first impression an individual has of you.

Treat other people’s time like you would want other people to treat your time. Your time most certainly is valuable and so are other people’s time. If you do everything such as preparing your outfit, researching the meeting location, etc but you are still late then a simple explanation and apology should suffice to get you back in the good graces of whoever you were late to meet.

The OSI Group and the different people within the organization have been able to grow and succeed because of the fact that each member of the organization practices a certain level of trust and value. They all make certain to humble themselves to bring about the greatest blessings.  Expansion for OSI Group Continues Internationally

The Rise of JHSF under the Leadership of Jose Auriemo

JHSF is one of the leading real estate firms in Brazil. Its presence can significantly be felt in both residential and business incorporations, establishment and management of shopping centers, high class hotels, and worldwide business airports. This firm was launched in 1971, and it is highly recognized for its ability to identify new business prospects in its market segments. The innovativeness, daring nature, quality adherence, and its ability to come up with sustainable remedies in its projects are but some of the features that form the firms DNA. As it developed, the organization consolidated its presence in areas such as Salvador, Manaus, and globally in Punta Del Este in Uruguay, Miami and New York which are both in the USA. JHSF comprises of four business units which include Shopping Centers, Airports, Hotel and Restaurants, and Incorporations.

The company has been in existence for more than 40 years and has been listed in the premier Corporate Governance section of the Bovespa in the year 2007. Currently, Jose Auriemo serves as the Chairman of JHSF. His commitment to seeing his father’s business to prosper has made this firm to become one of the leading real estate firms in Brazil. Jose Auriemo studied at FAAP University, which is in Sao Paulo. After school, he joined JHSF in the year 1993. Four years later, Jose Auriemo launched the company’s services department by establishing the parking lot management firm. Following the victory of the services department, Jose Auriemo acquired the rights to develop the firm’s first shopping complex.

He successfully oversaw the establishment of this shopping destination, which was named the Shopping Santa Cruz. In 2009, Jose Auriemo led the firms’ initial venture in retail, ratification of exclusive partnership agreements and launching the top luxury brands initial retail outlet in its Cidade Jardim shopping center. Two years later, the company also established another partnership with Valentino leading to the establishment of the first Valentino and Red Valentino outlet in Brazil. Regardless of the decline in the sales of luxury goods and services in the year 2016 & 2017, the firm made a great come back whereby its quarterly net profit increased by 2.3% and growth profit increase by 16.1%. Click here.