Kate Hudson Is An Amazing Influence On Fabletics

Kate Hudson’s Fabletics has grown a successful, $250 million dollar business selling activewear in only three years. The brands are convenient, inspirational, and powerful with her success based on customer experience, service, exclusivity in design, brand recognition, and high value. There are currently sixteen stores with more openings scheduled for the future. Their membership model gives Fabletics the ability to offer trendy fashions and high value brands for approximately fifty percent of their competition.

 

One of the main reasons Fabletics has become so successful is their use of reverse showrooming. Where their competition allows customers to browse while offline and then make their purchases elsewhere at a lower price, Fabletics has taken the model and reversed it by turning negatives into positives. They take the time to build relationships and use activities and events to get to know their clients. Thirty to fifty percent of all individuals who walk through Fabletics doors have already become members. An additional 25 percent take out a membership while in the store. From online shopping to their retail locations Fabletics gives their customers what they want.

 

Fabletics has collaborated with the pop superstar Demi Lovato. She adores the clothes and loves the message they represent. The clothes empower and inspire women to be strong and at their very best. A woman’s age, shape or size become irrelevant because Fabletics makes them feel good regardless. Fabletics was founded in 2013 and has established a reputation as an empowering and inclusive athleisure brand. The idea came from the founders, Don Ressler, and Adam Goldenberg. They wanted to establish a brand that was priced reasonably and stylish.

 

The concept of Fabletics led the founders to Kate Hudson. She was approachable, living an active lifestyle, and did not take herself way too seriously. From the design process to the strategy for social media she quickly became an asset to the company. She makes certain the clothes remain fresh and knows what is selling well and what is not. Kate is just so easily pictured as going to the gym wearing Fabletics or running around town with her children. She also strongly believes in authenticity and if she does not truly believe in something she simply will not participate.

 

Fabletics had to surpass numerous hurdles when the company began despite a celebrity founder, experienced investors, and a fabulous idea. They have succeeded in their goals and established a company representing quality.

Doe Deere And Lime Crime Cosmetics: A Revolutionary Color Explosion

Doe Deere and the brightly colored cosmetics in her Lime Crime line are on a mission to revolutionize makeup. No longer is make-up only found in pale colors used to hide imperfections. Lime Crime is loud make-up that makes a clear statement. Plus, the brand even uses unique marketing methods. While the experts said you need the make-up to be in stores for customers to try it before they buy it, Doe Deere created an innovative online marketing campaign that has been wildly successful. Add the company’s high production and testing standards and it’s easy to see why Lime Crime has sparked a cosmetics revolution.

 

Entrepreneur Doe Deere has never been afraid to try new things. When she couldn’t find make-up in colors bright enough for her needs, she made her own. Plus she was bold, brave and innovative enough to use the internet to speak directly to the consumers and let them know what her company has to offer. Lime Crime is also a socially conscious brand. The products are made with vegan ingredients and PETA certifies that unlike other brands, Lime Crime cosmetics never tests its products on animals. The company also encourages customers to send pictures of unique ways they use the products. Those pictures are posted on the Lime Crime website.

 

With Lime Crime make-up people can be themselves unapologetically. The make-up in the cosmetics line is designed to make people feel good. They give people the make-up they need to release their inner unicorn in all its colorful glory. The brand has tapped into a community of people worldwide that acknowledge it offers just what they need for their creative self-expression. It now has a cult following made up of people from 8 to over 80 that have embraced it as a way to change the definition of beauty with products like blue Unicorn lipstick and nail polish, eyeshadow and rouge in a kaleidoscope of colors.

 

This new brand of cosmetics is miles away from the mainstream. No matter your mood there are colors in the Lime Crime cosmetics line that allow you to express yourself and create unique looks designed to put a smile on your face. When you are ready to shake things up cosmetically, reach for Lime Crime. These products were created by Doe Deere just so you can have the freedom to create those unforgettable looks you always dreamed of doing.

 

Read more here: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true

Fashionable Trends And Technology Via Christopher Burch’s Vision

Fashion And Technology One Complimenting The Other

What currently is considered vogue, or fashionable, is many times what drives the technology sector. Case in point. In a simplified look at how this takes place, large vinyl LP records were used for years in the entertainment sector, but when they were no longer usable, smaller CDs took over, and the long playing records were used as accessories in many trendy music stores. Once CDs were no longer in use, they in turn became beverage coasters and hanging accessories as well.

Today, some designers are using recycled materials as innovative features for their numerous design items. One major fashion design company uses recycled bicycles inner tubes to create jackets. Another designer actually used recycled radiator copper to create an avant guard gown.

Perhaps, one of the most innovative creations comes from one designer’s work on creating walking or running shoes that actually charge a cell phone while the user is on the move. While these designed styles are considered as being pass bizarre by many, the point is that what is vogue can, and does many times, go at the speed of technology.

About Chris Burch and Burch Creative Capital

One of the leading cutting-edge visionaries to appreciate and take advantage of shifts and swings in what is trendy and fashionable is Christopher Burch, CEO of Burch Creative Capital. As a serial entrepreneur and investor, Chris Burch has a business background that is both diverse and cutting-edge. Whether its the fashion industry, technology or real estate, Chris has time and time again demonstrated an eye for potential trends, those that will be the most popular trend and for those that will be the most lucrative in the future.

As an investor and entrepreneur during nearly 40 years of business experience, Burch has directly taken part in the growth of over 50 companies. According to Bloomberg.com, no where is this entrepreneurial energy more demonstrated than in the Burch Creative Capital investment philosophy.

An expression of his set of values for new market opportunities and strategies, the company is leading the way through innovative imagination, creativity, incubation, support and scale initiatives.

More information for Chris Burch: http://everything-pr.com/chris-burch/82358/