Jose AuriemoNeto: Contributions to the Real Estate Industry of Brazil

Jose AuriemoNeto serves as the Chairman of the Board of Directors at JHSF Participacoes, Brazil’s largest real estate and property development firm. The company was established more than 40 years ago, and his father, Fabio, is one of the founders.

JHSF Participacoes started as a family business, with Fabio and Jose Roberto Auriemo managing it. The business focused on selling construction materials, but as they witnessed how other real estate and property development firm grew, the brothers decided to enter the same industry and started to offer contractor services. In 1990, the company split into two entities, with Fabio Auriemocontinuing the focus on the real estate and property development industry.

One of the first large-scale projects initiated by the company is the construction of the Shopping Metro Santa Cruz, which is a shopping mall located in Sao Paulo that directly connects to a subway station. This project was completed in 2001. In 2003, Fabio Auriemo decided to leave the position as the head of the company, and he was replaced by his son, Jose AuriemoNeto.

The beginning of his leadership as the head of José Auriemo Participacoes was characterized by a lot of plans and goals for the company. One of the things that he heavily invested would be the construction of high-end residential buildings in Brazil. The demand for luxury condominiums in several Brazilian cities is high, and Jose AuriemoNeto took advantage of it.

Later on, he decided to shift his focus on the construction of shopping malls, with the CidadeJardim Complex becoming one of the company’s largest projects to date. Luxury brands around the world inked a partnership with JHSF Participacoes to give them a space inside the mall where they can sell their projects. Jose AuriemoNeto also pushed for the company’s IPO, becoming public in the early 2000s.

Today, the company owns residential buildings, office towers, shopping malls, restaurants, and hotels. There is also an airport being built in the city of Sao Paulo that is a part of the public-private partnership deal with the government. JHSF Participacoes has a market value of over $1 billion, and their share prices continue to soar.

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Jose AuriemoNeto Uses JHSF to Build Client Relationships

The Brazilian real estate industry has been posing challenges since the onset of a dwindling and worrying economy. This has however not stopped JHSF from registering outstanding performance in the market. As one of the best and leading real estate firms in this area, JHSF has been nothing but supportive of the economy. For since the company was launched, there has been tremendous effort in expanding the business. Presently, JHSF thrives on its ability to develop four major markets:

Shopping Malls

  • International airports
  • Commercial buildings
  • High end restaurants


The shopping mall project is perhaps the leading segment if growth is anything to go by in this category. The segment has tremendously grown since the company was established. In fact, it is projected that most of JHSF’s revenue stems from this part of the business. With it are five malls that have geographically been situated in convenient places according to client’s demands for shopping. Using innovative strategies, JHSF has built Shopping CidadeJardim located in Sao Paulo, the first shopping mall that brought natural lighting system as well as garden facing stores to Brazil. While at it, the management also focuses on providing high-quality cuisines as well as other delicacies to shoppers. This is a perfect definition of portfolio diversification.


With the broad range of services JHSF offers to its clients, there must be good leadership in order to execute. That is why Jose Neto, the chairman as well as the head cheerleader of this firm is highly regarded as a business professional. For people who seek to have a role model in this industry, Jose Neto is an outstanding figure to look up to. The man who joined JHSF and worked on a successful parking lot for the company landed the executive position because of his tremendous dedication in growing business.


Neto is keen on observing all details that surround the operations of JHSF. He believes that with proper alignment and management, the organization will raise Brazil’s economy to a different attractive level. Jose visits property agents to discuss the way forward in bettering the society. Through these meetings, he has established strong entrepreneurial skills for business.