Joel Friant is Corpus Christi, the Texas-based small business owner. He has extensive experience in the real estate industry as a house flipper and as a mortgage lender. He has also owned a business where he mentored people, showing them ways to find personal and professional success. He once also owned a Thai restaurant back in the 1990s.
One of Joel Friant’s biggest successes is the Original Habanero Shaker. He came up with this product when he owned the restaurant. A lot of people weren’t really familiar with habanero peppers as a spice back then in the United States. What habanero spice shakers that were available included lots of salt and cheap spices to keep the costs minimal. Joel wanted to introduce people to a pure habanero product so he decided to just include habanero peppers as the one and only ingredient in his brand.
Starting in 2012, Joel Friant began selling the Original Habanero Shaker online. It is available on both eBay and Amazon’s websites. On the Amazon website his shaker is getting a lot of very positive reviews with over 80% of verified purchasers giving it a five-star review. One customer contacted Joel to ask him how many habaneros are in the Original Habanero Shaker. He didn’t know the exact number but his estimate is that one teaspoon of his brand equals one pepper, roughly.
Habanero peppers are one of the hottest peppers in the Chinense family. The average one hits 200,000 Scoville units of heat. Many people think it’s the seeds that lend the heat but it is actually the capsaicin found in the placental ridges that makes them hot. Joel Friant says that they provide plenty of heat when eating them but they’re not too hot to enjoy. He describes the taste of the Original Habanero Shaker as buttery, smooth, and smoky. It goes great with a lot of foods such as seafood, eggs, chicken, guacamole, salad, and more. It’s also rumored that Joel Friant is working on another spice that’s a combination of habanero peppers and bhut jolokia. If his experimenting with this turns out we might see a companion shaker in the future.