The fact Brazil is not just a country of salsa, carnivals, and enjoyment, but also the land of serious business people – it can be understood when you hear the story of Guilherme Paulus.
Being an entrepreneur in Brasil is not easy.
If you want to succeed you must be persistent and overcome the obstacles.
But, if you’re good enough it can be profitable and rewarding.
Due to its image, Brasil is a country with a lack of business opportunities. High taxes, venture capital, and tough bureaucracy make an unstable environment for entrepreneurs to invest in the business. But that’s just a shallow look at the situation.
So how did Guilherme Paulus made it, and how did he become famous even out of the borders of Brasil? Having a plan and being at the right place at the right time might be an answer to this question.
“Listen To The Elders, Always. You Will Hear More”
Brasil has always been attractive to tourists.
Guilherme Paulus have used every chance he could get to become tourism&accommodations leader. His main tactic was to listen to people. His light motive is “Listen to the elders, always. You will hear more.”
His talent for good marketing made some great changes in the vision of business in tourism.
The idea to set his first CVC outlet for selling tours near the movie theatre was simply genius. An everyday frequency of thousands of people attracted more and more new customers. He kicked off the market and rapidly increased the Brasilian touristic offer.
The business began to flourish and the company was unstoppable in its expanding.
First, they continued to open branches across Brazil, and in 2009 Guilherme Paulus sold 63%
of CVC to the global investment fund Carlyle Group. This sale was aimed to establish its dominance in tourism in Brazil. After only four years, 2013 – they start trading as a public company, significantly increasing their capital.
Since then, CVC has grown to be the largest Latin American company with an annual profit of over $ 5.2 billion. Como o bilionário Guilherme Paulus pretende se tornar o maior hoteleiro do Brasil
Guilherme Paulus is very proud of his business associates. He likes to point out to his 30,000 partnerships within the tourism business. Those partnerships include hotels, cruise ships, airlines and many other branches within the tourism industry.