New products are being marketed to the masses differently due to digital and social mediums. Since there are various products entering the market on a daily basis, it is important to find ways to stand out. The top brands have recognized the importance of allowing the customer’s needs to come first and actually listening to what the customer has to say. Any company that does not do this intentionally will have to deal with the consequences of having a floundering business. It is important when introducing any new product to the market that people understand why they should care about the product and what makes it unique.
Steve Lesnard believe there are definitely things that can be done to ensure a product is noticed. One thing that can be done is keeping things as simple as possible. By keeping things simple, they will be more memorable. Overcomplicating things can cause people to lose interest because they feel like they will never be able to figure everything out. So it is important to have a simple way to communicate things, just like Apple did with their 10k songs in your pocket iPod campaign. Businesses should not just keep it simple for one thing. They should continue doing that to render the best results.
Steve Lesnard’s second tactic for making sure a product gets noticed is bringing it to life to create a realistic effect. Video marketing is an incredible way of making things realistic. Doing video could include testimonials of people actually using the product. It is one way to create an even better storyline for a product. It connects people to the brand in a more efficient way.
By doing these things businesses can help their business to have the best chance of having success and being around for years to come.