The past few years have given consumers a chance at a meatless food option that tastes just like the real thing, giving rise to California startup Impossible Foods. It may seem strange that a business that pushes sustainability as part of their core mission has partnered with OSI Industries, one of the most well known meat supplies in the global food trade, but its a union that benefits them both.
Impossible Foods got popular because the press around their burger boasted a taste nearly identical to a beef patty. A plant-based option that could compete with what graced the menu of every fast food establishment made food industry want to carry it themselves. That’s a lot of demand for what was once a humble startup, so they sought out a partner.
For OSI Industries, the partnership is about looking towards the future. The management sees Impossible Foods as a company is concerned with the future of business and the environment, but they need help to see their vision in action. Impossible Foods has processing sites in both Oakland and Redwood City, and between them will be able to satisfy orders from 10,000 commercial customers by the end of 2019. OSI Industries will open up facilities that will allow that number to rise to 17,000 in the same time frame. Learn about OSI Industries and Companies at Forbes.
This partnership is how Impossible Foods will honor the many deals they’ve struck across the industry as their profile has risen in the media. Chief among them has been Burger King. Buzz around the Impossible Burger’s debut at select locations pushed the fast-food chain to make the item available in every location in the US.
Who’s behind all this demand for no-beef burgers? Young people concerned about the impact on the environment from industrial ranching and the processing of other meat, namely the production of carbon emissions. Having a food option that moves away from those issues gives them a product they’re proud to buy and promote online.
Impossible Foods also opens up a space for vegans and vegetarians in an industry that has not made enough room for them in the past. With the Impossible Burger, fast-food restaurants have the opportunity to reach out to infrequent customers in new ways.
The benefits aren’t limited to favorite burger places. Supermarkets and grocery stores will be carrying the Impossible Burger some time in September. Between OSI industries and Impossible Foods, consumers will have options on what to grill for the remainder of the summer and the fall.