Paul Saunders, the founder and chairman of The James River Capital Corporation, has an abiding passion for finance, a passion that motivated him to earn two advanced degrees on the subject. Before creating JRC, he served as the Director of Managed Accounts and Commodity Funds at Kidder, Peabody, and Co. and as the President of KP Futures Management Corp. He acquired KP Futures in 1995 when it was an investment department of Kidder, Peabody, & Co. Then, he transformed it into James River Capital, an independent investment company.
With a focus on asset classes such as equity strategies, corporate credit, global macroeconomic strategies, multi-strategy investing, fixed income arbitrage, managed futures trading, and asset-backed securities, JRC is registered as an Investment Advisor, a Commodity Trading Advisor. and Commodity Pool Operator.
In Zen, there’s a common admonition to extend one’s own line rather than attempting to cut short the lines of others. With a similar mindset, Saunders is more interested in creation than he is in competition. That is to say, he encourages friends and clients to invest their time and effort into creating wealth, rather than in trying to undermine competitors.
To that end, he offers many important tips to those seeking to fund a startup- many of which have a strong tech orientation. For a start, he recommends “bootstrapping.” This means contributing as much as one can on one’s own through savings, credit cards, and borrowing from family and friends. After that, he recommends jumping right into the new tech-oriented methods like crowd-funding, which means using platforms like Kickstarter.
JRC remains unique in its inclination to help entrepreneurs grow in a customized fashion, in a way that runs on passion and the demand for originality. In that way, JRC remains a real stand-out among wealth management firms.