OSI Group celebrated the twenty year anniversary of its expansion into China. The leading food processing and distribution company has been serving the Chinese market by offering high quality food products to consumers. By operating in China for twenty years, OSI has been able to further establish itself as a leading worldwide food supply company. During the 2008 Olympics, its branch known as OSI China was responsible for providing a variety of food products to customers which resulted in a very high level of satisfaction among them.
Shortly after the company celebrated its twenty year anniversary of being in China, one of the company’s top executives talked about the keys to success in the Chinese expansion. OSI’s president and chief operating officer David McDonald said that one of he things that led to the company’s expansion was making it local. He said that it was important for OSI to get a better understanding of the needs and demands of Chinese customers and then cater to them. Making the company adapt to the local market enabled OSI to provide the products and services that the Chinese consumers wanted. By becoming local, OSI was able to successfully expand to China.
Another key to success that David McDonald mentioned was sticking to the company’s principles. He said that although OSI was expanding into a foreign country, it still looked to maintain its main principles of food quality, food safety and customer satisfaction. The company kept these principles intact while looking to serve the Chinese market. As a result, it was able to become a successful enterprise in this foreign market within a few years.
When looking to expand into China, David McDonald also revealed that OSI Group was able to succeed due to its ability to develop trust. The company realized that like all cultures, Chinese customers preferred to work with companies that they feel comfortable with. In order to develop this trust, OSI spent a lot of time meeting with customers to find out what they are looking for in food products. OSI also mentioned its reputation in the United States and revealed its track record of customer satisfaction. By developing trust, OSI was able to ensure that it would be able to successfully expand to China. Q&A with Dave McDonald, President & COO, OSI Group