Giving back to the community is considered as an important gesture that may play a vital role in the success of a company or an individual. This explains why companies are required to adhere to corporate social responsibility. Jingdong, as an e-commerce company is not only involved in profit making activities. The company has been involved in environmental protection, helping the needy in the society, and helping rural farmers in China among other corporate social responsibilities.
The world is dealing with devastating effects of climate change such as cyclones, drought, and flooding. With such problems affecting the world, JD.com has been heavily involved in environmental protection strategies. One of the strategies that the company has been using is giving its customers recyclable packaging bags. This means that the customers can use the same bag for shopping several times, which reduces the level of polythene papers on the surroundings.
Jingdong has also been using advanced vehicles that don’t emit harmful gases to the atmosphere. It is important to highlight that delivery vehicles significantly pollute the air through harmful emissions. However, JD.com has been using cars that convert fuel into water and hydrogen, which means very little gas, is released into the atmosphere. The company has also been delivering its products to the customers using unmanned drones, which has significantly reduced traffic congestion.
Over the last few years, Jingdong has been involved in a strategic plan that is focused on helping needy people in the society. The company has been collecting clothes from willing families and learning institutions so that all those clothes can be donated to orphans and other people who need assistance. JD.com has gone ahead to establish collection points around the country where it encourages people to donate anything they would wish to give to the needy people.
In another unprecedented act of philanthropy, Jingdong has been helping farmers in rural China so that they can increase their product yield and also enhance the quality of their harvests. The company has been urging farmers to use drones to control crop pest and diseases, which is cheap and less time consuming.
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