When EOS was first founded they saw that there was an opportunity an industry that had long grown stagnant and was not innovating to meet the needs of customers. Customers were increasingly looking for natural products that worked better than the artificial offerings and did not have the potentially harmful side effects that the competition did. In order to accomplish this, EOS worked on introducing a product that was sourced organically and didn’t have the fake artificial flavor of the competition.
EOS lip balms are renowned for their flavors both in the variety of options as well as the way these flavors actually resemble what they are supposed to. As an example, the cherry lip balm flavor from Chapstick has a strong medicine like flavor. EOS lip balms resemble the taste of fresh mint and strawberries and don’t leave an artificial flavor on your lips after you apply it.
It is one thing to develop a product that stands out with customers who try it, and another thing to have them spend their money actually take a chance on your brand. To accomplish the latter EOS lip balm used unique ways of marketing their products by leveraging off of social media, using the endorsements of bloggers and celebrities, and by creating a product whose packaging differentiated themselves in the market. These step helped to allow EOS to create a lasting brand image that resonated with customers who were unfamiliar with their brand and let them develop a loyal and dedicated following of customers. https://www.luckyvitamin.com/m-2220-eos-evolution-of-smooth
EOS has grown into a company that has $250 million of revenue and is a major player in the lip balm industry. Competitors are now trying to copy EOS products on Walgreens but the founders of EOS were able to create a lasting brand that competes with the large competitors and develop a loyal following in the process.
For more info, visit evolutionofsmooth.com.