Sergey Petrossov, the Man Behind the JetSmarter Machine

SERGEY PETROSSOVInnovator, entrepreneur, and most recently, founder and CEO of JetSmarter, Sergey Petrossov has taken a simple idea and turned it into a $1.5 billion business. When he first flew on a private jet, Petrossov couldn’t believe the archaic booking process, so he created JetSmarter, a streamlined booking app that allows the affluent to book private jets online.

The Company

To fund this innovative idea, Petrossov raised $105 million from various investors including Jay-Z and the Saudi Royal Family. Investors have valued the operation at $1.5 billion which is considered a unicorn company. JetSmarter started as a tiny operation, like most startups, and today has 260 employees. The company offers flights to numerous U.S. cities and trips to the Middle East, and Europe. They are in the process of expanding into China, India, and South America. Headquartered in Fort Lauderdale, Florida, JetSmarter also has offices in Dubai, Saudi Arabia, London, Zurich, and Moscow.

The Operation

The idea is simple, book an entire private jet, create a shared charter, or travel on a private jet shuttle between existing routes using a user-friendly app. Known as the “Uber” of private aviation, JetSmarter works with a variety of charter companies. Members are billed annually at $14,000 to use the service and there are currently 8,000 members and growing.

This is just the aviation pillar of the brand. The app also creates a social community among members and the service continues to the ground services that the customer does not need to request. The idea is to create an end-to-end experience of getting where the traveler needs to go.


The Man

Sergey moved to the United States at 4 and managed lemonade stands, garage sales, and car washes as a kid. In his teenage years, he moved to South Florida where he earned a Bachelor of Science in business administration/finance from the University of Florida in 2009. Most recently, Sergey Petrossov was named to Forbes’ 30-Under-30 list in 2016.