The Breathtaking Story Behind the Success of Doe Deere, a Titan in the Fashion Industry

Doe Deere was born and raised in Xenia Vorotova in Russia. She idolized the idea of living in the United States. Everything she watched and read about the United Stated painted a picture of a land of opportunities in her mind. In 1998, her family experienced some challenges and they decided to move to the United States in search for greener pastures.

Accompanied by her mother and younger sister, Doe Deere settled at New York City ready to work their way up. However, the city did not turn out as she had anticipated. The never-ceasing noise, jam-packed subway cars and other things were way off from the image of the city she had created in mind. Nevertheless, they started building their lives in the city.

After sometime, they realized that their savings and work ethic could not sustain them for long. Doe Deere’s mother was an accomplished accountant back in Russia. However, she found it hard to secure employment in the city because her education information took long to transfer. Her mother started cleaning apartments for money. Deere also endeavored to supplement their income by walking dogs for money.

Things took a turn for the worst when they moved to a homeless shelter. They couldn’t sustain their lives at their previous home. That affected them psychologically but they kept on pushing. Doe Deere could take a break from all the psychological turmoil by dreaming about being a fashion designer and even conceptualizing the idea on paper.


In 1999, they were linked up with Sanctuary for Families, a non-profit organization focused on offering help to struggling immigrants. The outspoken Dorchen Leidholdt, Sanctuary for Families’ leader, came to their rescue and got the mother a job and took Doe Deere and her sister to college. By 2000, the family had relocated to a better shelter and the younger sister had graduated from Columbia University. According to Deere, the whole journey was a learning experience and she believes that it helped them to get to where they are now.

She followed her dream by starting Lime Crime in 2008, a venture that became a huge success. Doe Deere is grateful to Sanctuary for Families and America as a whole for playing a major role in helping her family out. She believes that America is a great country and because of that, a homeless person can turn out to be a CEO.