José Auriemo Neto has believed throughout the entirety of his life that the importance of someone’s character is more than just their annual salary. Unfortunately, he believes that many of his contemporaries in the Brazilian real estate industry do not have the same value for human life, and this troubles him greatly as a businessman who is focused on progressive values.
However, he does whatever he believes he is capable of in order to ensure that values are kept whole throughout the course of his business. Everyone he hires is guaranteed to have a driving passion to move forward within the business industry, because José Auriemo Neto would not accept anything less within JHSF, the crowning accomplishment of his life’s work.
JHSF is one of the most influential companies the current state of Brazilian real estate has operating, and it is for this reason that José Auriemo Neto has become such a publicly-acclaimed figure. He is simply compelling as an individual, sure, but he is also a genius in his own regard. His natural intuition for business cannot be denied, and he is likely to change the world in the future with all the developments to the world he plans on making.
Of course, these are simply plans until José Auriemo Neto finds a genuine way to secure them as possibilities. He believes that figuring out a way to carry out your dreams is an important part of life, but at the same time, many people tend to do so in unhealthy ways. Dedicating yourself to something that you do not believe you have a future in doing is often one of the most difficult things to face as a human being, and many people feel this way about the state of their careers. Those involved at JHSF, however, are under José Auriemo Neto’s guidance, and he would not let his employees sink to such a mood.
It is for this reason that he exercises so much compassion towards his employees. He believes that to not do so would almost be a sacrilege; one’s employees should always lie at the heart of their priorities.