BetterWorks celebrates its recent fundraiser, which gained an additional $27 million in a series-B round for funding. The brand’s inspiring software, dubbed as “the” new way of performance management, is expected to create a standardized process for businesses to follow. The company has raised a $51-million total since its fundraiser was started. Emergence Capital, Kleiner Perkins and common-retail investors came together to raise this money.
The funds raised will now go toward innovating BetterWorks’ motivation software and its own offices. Its technology has, since last year in 2018, provided a 100-percent increase in sales and productivity. If its funding moves to a series-C stage, then we can expect the promises of the brand to reach a global market—within little time.
Businesses are examining their levels of “employee motivation” through basic performance tests. The drive of employees, their attention to details and the initiatives they take are a direct result of motivation. The BetterWorks team believes that if you can motivate your workers, then you can improve their work. A business can then set goals that only a team can achieve together. BetterWorks sees the competitive world changing in regards to the values that it holds.
What was once about products is now about motivation. BetterWorks is encouraging companies toward examining their managers and the work they’re doing. BetterWorks, with new-edge software, wants businesses to question the goals which they’ve set. Considering these factors may build a foundation for improving team motivation with. The next stage of work, in conducting an analysis of office motivation, is a look at internal relationships.
BetterWorks wants to ensure that the right connections are being made. Businesses can now discover these things through data-driven software that’s sold in the market right now.