Doe Deere and the brightly colored cosmetics in her Lime Crime line are on a mission to revolutionize makeup. No longer is make-up only found in pale colors used to hide imperfections. Lime Crime is loud make-up that makes a clear statement. Plus, the brand even uses unique marketing methods. While the experts said you need the make-up to be in stores for customers to try it before they buy it, Doe Deere created an innovative online marketing campaign that has been wildly successful. Add the company’s high production and testing standards and it’s easy to see why Lime Crime has sparked a cosmetics revolution.
Entrepreneur Doe Deere has never been afraid to try new things. When she couldn’t find make-up in colors bright enough for her needs, she made her own. Plus she was bold, brave and innovative enough to use the internet to speak directly to the consumers and let them know what her company has to offer. Lime Crime is also a socially conscious brand. The products are made with vegan ingredients and PETA certifies that unlike other brands, Lime Crime cosmetics never tests its products on animals. The company also encourages customers to send pictures of unique ways they use the products. Those pictures are posted on the Lime Crime website.
With Lime Crime make-up people can be themselves unapologetically. The make-up in the cosmetics line is designed to make people feel good. They give people the make-up they need to release their inner unicorn in all its colorful glory. The brand has tapped into a community of people worldwide that acknowledge it offers just what they need for their creative self-expression. It now has a cult following made up of people from 8 to over 80 that have embraced it as a way to change the definition of beauty with products like blue Unicorn lipstick and nail polish, eyeshadow and rouge in a kaleidoscope of colors.
Learn more about Doe Deere at Crunchbase.
This new brand of cosmetics is miles away from the mainstream. No matter your mood there are colors in the Lime Crime cosmetics line that allow you to express yourself and create unique looks designed to put a smile on your face. When you are ready to shake things up cosmetically, reach for Lime Crime. These products were created by Doe Deere just so you can have the freedom to create those unforgettable looks you always dreamed of doing.
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