Eli Gershkovitch, CEO of Steamworks craft breweries is a holder of a degree in law. He uses law principles to interpret business laws and legal framework governing brewing activities. Mr. Gershkovitch enjoys his financial freedom, credibility, confidence, and contacts through constitutional principles.
His knowledge in law enabled him to navigate the legal complexities of establishing craft beer business in Canada as he understands the appropriate ways to apply for liquor licenses and operational permits.
Eli Gershkovitch launch of the first bottled beer “steam pilsner” landed him the British Columbia Awards besides being the best in Northwest Brewing News readers. His goal of inventing something tangible was realized.
Positioning Steamworks in the Market
Steamworks was the first and only establishment that incorporated steam-powered brewing of craft beer in Canada and was established by Eli in 1995 in Gastown. The brewpub has gradually grown from 184-seat capacity to 754 seats
Eli Gershkovitch believes in his motto “you grow to meet demand or demand will shrink to meet you dictated the creation of business model focusing on innovation and improvement. He aimed at changing the brewing practices of the town.
The talented entrepreneur started making beer inside the bar with customers watching. The new brewing methods attracted many including people from other regions. Steamworks sales have increased in several bar service and restaurants in Vancouver.
Eli Gershkovitch has controlled Steamworks through harsh market conditions. He has turned down willing investors. Steamworks operates on the ground of quality, price, and quantity and this has strategically positioned it in the market, growing its brand in 14 states as well as several Canadian Provinces. Steamworks is the official Cascadia trademark holder and the only one that offers authentic Cascadia ales.
Journey to Discovery
In 1987 Eli Gershkovitch went touring in Europe where his first taste of Belgian beer opened not only his taste buds but also his eyes to the idea of brewing. This trip was a notion of vertical integration. As a young law grad, he visited his first microbrewery in Germany. This talented entrepreneur has achieved his goal through exciting and innovative traditional brewing practices. His Europe tour contributes to the transformation of Gastown.